Since 2014, Ms. Barriball has noticed priorities shift. “I’ve seen more brides looking into the personalization aspect,” she said, adding that brides often say, “I’ve found a really nice pair of pumps that are comfortable, but they didn’t come in the style I was really hoping to get, to match my gown.”
This is where Ms. Barriball and companies like Stuart Weitzman, Steve Madden and the Dyable Shoe Store step in. “This is an opportunity for everything to be perfectly matching — to have different types of bridal shoes,” Ms. Barriball said. “We can add a little ornament.”
There are about 65 styles of shoe accessories on the Absolutely Audrey site, including pearl shoe clips, crystal rhinestone heel rings ($13.95/ three pairs) and heel chains ($19.95 a pair). But brides, grooms and their wedding parties aren’t limited to chunky attachments.
Stickers stating “I Do,” “She’s Mine” and other matrimonial phrases, are placed on the shanks (outside facing arches) of shoes. Decals range from 95 cents to $5.50 at the Wedding Outlet.
For a more informal vibe, some couples and wedding parties upgrade sneakers by subbing out standard laces. Vibrant shoestrings provide an accent of color, while Happily Ever After Ribbon Shoe Laces ($8.50 to $10.50, depending on length, Etsy) and personalized wedding shoe laces ($6.69 a pair, Etsy), create day-specific sentiments. Custom copper, brass, bronze or stainless-steel shoelace tags that slide over laces ($18 to $26 a pair, Etsy) offer another layer of personalization.
Add-ons also serve as a safety measure. Solemates heel protectors ($10 a pair) in gold, silver and black, as well as clear Starlettos ($10.95 a pair), increase stabilization while they guard shoes. Both heel-focused products prevent damage caused by uneven surfaces and resist sinking into lawns during garden ceremonies and receptions.